**Key Responsibilities:** * Develop and implement **SEO strategies** to increase organic website traffic and search rankings. * Manage and optimize **Google Ads, social media ads**, and other paid marketing campaigns (SEM). * Conduct **keyword research**, competitor analysis, and on\-page/off\-page optimization. * Monitor and analyze website performance using **Google Analytics, Search Console, and SEO tools**. * Create and manage **content strategies** aligned with SEO goals – blogs, case studies, and project highlights. * Improve **local SEO** presence through Google My Business and directory listings. * Manage **social media platforms** (Facebook, Instagram, LinkedIn) for campaign engagement and visibility. * Track and report campaign performance (CTR, ROI, conversion rates) with actionable insights. * Collaborate with web developers and designers to enhance website UX and performance. * Stay updated on **latest trends and algorithm changes** in digital marketing and search engines. **Qualifications \& Requirements:** * **Education:** Bachelor’s Degree in Marketing, Digital Media, IT, or related field * **Experience:** Minimum **3–5 years** in **digital marketing, SEO, and SEM** (preferably in construction, real estate, or similar industries) * **Skills:** * Strong knowledge of **Google Ads, Analytics, Search Console, Meta Business Suite, and SEO tools** (Ahrefs, SEMrush, Moz) * Experience with **WordPress or CMS platforms** * Excellent communication and copywriting skills * Creative mindset with data\-driven decision\-making ability * Ability to manage multiple campaigns and meet deadlines Job Types: Full\-time, Permanent