About the Role Lead the creative vision of the in\-house agency, ensuring all creative work is innovative, impactful, and aligned with Zain's brand strategy. The Creative and Art Expert will drive campaign concepts across channels, guide the creative team, and maintain world\-class standards of design and storytelling that strengthen the brand's position in the market. What We Need From You* Define, own, and drive the creative direction across all campaigns, platforms, and brand touchpoints. * Translate business and marketing objectives into compelling creative strategies and executions. * Oversee, mentor, and inspire a multidisciplinary team of designers, videographers, animators, and other creative talents. * Ensure consistency with brand guidelines, tone of voice, and overall brand positioning across all outputs. * Present creative strategies, campaign ideas, and design concepts to senior stakeholders and secure alignment. * Collaborate with internal teams (Marketing, Commercial, Product) to deliver effective and timely creative solutions. * Review and approve creative work to maintain excellence and ensure deliverables meet both strategic and quality standards. * Stay ahead of design, technology, and cultural trends, embedding innovation into the creative process. * Foster a collaborative and high\-performance creative culture within the team. Qualifications and Experience* Bachelor's degree in Marketing, Graphic Design, Fine Arts, Visual Communications, or related field. * 8\+ years of experience in creative roles * Experience working within telecom, digital\-first, or consumer brands is an advantage. Skills and Knowledge* Strong portfolio demonstrates creative work \& ideation of campaigns across offline, digital, social, brand campaigns, and integrated marketing. * Proven leadership skills with the ability to inspire, mentor, and manage a creative team. * Excellent communication, collaboration, and presentation abilities. * Strategic mindset with a deep understanding of branding, storytelling, and customer engagement.