**Role Purpose:** Responsible for the budget targets and strategy execution of the Consumer Lines business and to design, implement, and manage a fully functional telesales business unit that is focused on strong retention of existing customers, continuously converts a large customer database into qualified leads and closed sales, and adding new leads to the database, through structured processes, data\-driven automation, and an empowered telesales team. **Key Responsibilities** **1\. Business Unit Setup** * Establish the telesales division structure, staffing, and performance framework. * Develop operational workflows covering data intake, qualification, lead management, and sales conversion. * Define and implement KPIs and dashboards to measure conversion, productivity, and ROI. **2\. Data \& Lead Management** * Build a continuous data funnel: develop partnerships and campaigns to acquire fresh data daily. * Supervise data cleaning, enrichment, and qualification processes through lead generation agents. * Implement systems to automate lead tracking and scheduling based on renewal dates and expiry patterns. **3\. Lead Generation \& Automation** * Manage lead generation agents responsible for outbound calls to validate customer information and qualify prospects. * Design and oversee the automation of lead scoring, segmentation, and pipeline movement. * Ensure compliance with PDPL and data privacy regulations in all data handling and outreach activities. **4\. Telesales Operations** * Develop call scripts, objection\-handling frameworks, and sales sequences tailored for motor insurance customers. * Manage telesales agents who contact qualified leads based on policy renewal cycles to close sales. * Annual training program for the Telesales team * Drive performance through coaching, daily huddles, and continuous improvement of talk tracks and sales playbooks. **5\. Performance \& Reporting** * Analyze conversion metrics, agent productivity, and campaign effectiveness. * Generate performance reports and actionable insights for management. * Recommend process or technology improvements to increase efficiency and customer satisfaction. **Candidate Profile** **Education:** * Bachelor’s degree in Business Administration, Marketing, Insurance, or a related field. * Certification in telesales management or CRM systems (preferred). **Experience:** * Minimum 5–7 years of experience in telesales management within insurance or financial services. * Proven track record of setting up or managing a telesales operation for motor insurance or related personal lines. * Strong understanding of lead generation, CRM automation, data funnels, and outbound telesales processes. **Skills \& Competencies:** * Excellent leadership and team development skills. * Strong knowledge of CRM and telesales systems (e.g., HubSpot, Zoho, Salesforce, custom solutions, etc). * Analytical mindset with experience using dashboards, metrics, and performance tools. * Fluent in English. Arabic is an advantage. * Strong communication, motivational, and coaching skills. **KPIs / Success Metrics** * Growth in qualified lead volume. * Lead\-to\-sale conversion rate. * Cost per acquisition. * Agent productivity (calls per day, talk time, conversion). * Database growth and renewal retention rates.