**Key Responsibilities:1\. SEO (Search Engine Optimization)** * Conduct keyword research to identify opportunities for organic traffic growth. * Optimize website pages, blogs, and landing pages for on\-page SEO. * Implement off\-page SEO strategies, including link building and outreach. * Monitor and improve website performance (page speed, mobile optimization, indexing). * Track and report on SEO performance, keyword rankings, and organic traffic. **2\. SEM (Search Engine Marketing)** * Plan, create, and manage paid campaigns on Google Ads, Bing, and social media platforms. * Optimize ad copies, targeting, bidding strategies, and landing pages for ROI. * Track CPC, CTR, conversions, and overall campaign performance. * Conduct A/B testing of ads and landing pages to improve results. * Manage SEM budgets efficiently to maximize lead generation and sales. **3\. Analytics \& Reporting** * Monitor website traffic, keyword rankings, conversions, and campaign performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz. * Prepare monthly reports with actionable insights and recommendations. * Analyze competitor strategies and identify opportunities for improvement. **4\. Collaboration** * Work with content and marketing teams to create SEO\-friendly content and ad creatives. * Coordinate with web developers to implement technical SEO improvements. * Support marketing campaigns, product launches, and promotional initiatives. **Qualifications \& Skills:** * Bachelor’s degree in Marketing, Business, or related field. * 2–5 years of experience in SEO/SEM (experience in B2B, real estate, or construction sectors is a plus). * Hands\-on experience with Google Ads, Analytics, Search Console, and SEO/SEM tools (Ahrefs, SEMrush, Moz). * Knowledge of CMS platforms (WordPress, HubSpot, etc.). * Strong analytical, organizational, and communication skills. * Google Ads or Analytics certification is an advantage. **Key Competencies:** * Analytical and data\-driven mindset. * Strategic planning and execution of digital campaigns. * Creativity in content optimization and ad development. * Strong communication and collaboration skills. * Adaptability to changes in search engine algorithms and digital marketing trends. **KPIs (Key Performance Indicators):** * Improvement in organic search rankings and website traffic. * Leads generated via SEO and SEM campaigns. * ROI and cost per lead (CPL) from paid campaigns. * Growth in backlinks, domain authority, and online visibility. * Click\-through rate (CTR) and conversion rate improvements. Job Type: Full\-time Pay: BD300\.000 per month