Job Title Public Relations Officer / Public Relations Manager (or similarly, Head of Public Relations depending on seniority) Reporting to * University President (or a senior executive such as Director of Communications) beBee\+1 * In some cases reporting line may differ based on structure, e.g. “Head of Marketing \& PR” as supervisor gulfuniversity.edu.bh\+1 Objectives / Purpose of the Role * To plan, develop, and execute PR strategies that enhance the university’s reputation and visibility locally, regionally, and nationally. gulfuniversity.edu.bh\+2gulfuniversity.edu.bh\+2 * To support the university’s mission, strategic goals and core values via communications, media relations, branding and awareness campaigns. gulfuniversity.edu.bh\+1 * To build, maintain, and strengthen relationships with media, stakeholders, students, alumni, faculty, staff, and the broader public. gulfuniversity.edu.bh\+1 Key Responsibilities Here are the main duties typically expected: * **PR Strategy \& Planning** * Develop comprehensive PR plans aligned to the university’s strategic plan. gulfuniversity.edu.bh\+2Jobs In Bahrain وظائف البحرين\+2 * Identify target audiences (students, alumni, media, public/private sector, etc.) and tailor communications accordingly. Jobs In Bahrain وظائف البحرين\+1 * **Media Relations** * Establish and maintain contact with media organizations (print, digital, TV, radio). gulfuniversity.edu.bh\+1 * Prepare and distribute press releases, feature stories. gulfuniversity.edu.bh\+2Jobs In Bahrain وظائف البحرين\+2 * Organise press conferences, media events, photo sessions. gulfuniversity.edu.bh\+1 * **Content Creation \& Publications** * Create, manage, edit content: brochures, flyers, posters, newsletters, social media posts, website content. gulfuniversity.edu.bh\+2gulfuniversity.edu.bh\+2 * Ensure the visual identity and brand compliance in all communications. Jobs In Bahrain وظائف البحرين\+2gulfuniversity.edu.bh\+2 * **Digital \& Social Media Presence** * Manage social media accounts, digital marketing efforts. gulfuniversity.edu.bh\+2Jobs In Bahrain وظائف البحرين\+2 * Maintain university’s online reputation; monitor feedback, respond appropriately. * **Internal Communications** * Ensure internal stakeholders (faculty, staff, students) are informed—through newsletters, announcements, events, etc. Jobs In Bahrain وظائف البحرين\+1 * Promote consistency in how the brand and university messages are understood internally. * **Event Promotion \& Public Engagement** * Support / organize special events, promotional activities. gulfuniversity.edu.bh\+1 * Plan and coordinate displays, signage, banners, exhibition materials. gulfuniversity.edu.bh\+1 * **Brand Management** * Protect, promote, and ensure proper usage of university brand elements. Jobs In Bahrain وظائف البحرين\+1 * Ensure all communications adhere to institutional branding, style guides, policies. * **Monitoring \& Evaluation** * Track PR metrics: media mentions, social media reach, engagement, reputation. * Evaluate effectiveness of campaigns; adjust strategies as needed. * **Miscellaneous / Supportive Tasks** * Assist in market/sales analysis of PR programs. gulfuniversity.edu.bh * Perform other duties as assigned. gulfuniversity.edu.bh Qualifications \& Skills Based on Gulf University’s requirements: Qualification / SkillDescription**Education**Bachelor’s degree in Public Relations, Communications, Media Studies, Marketing, Business, Social Sciences or related field. Jobs In Bahrain وظائف البحرين\+2gulfuniversity.edu.bh\+2**Experience**Usually 1–2 years or more in public relations, media, communications, especially within higher education is preferred. Jobs In Bahrain وظائف البحرين\+1**Communication Skills**Excellent written and verbal communication; ability to write press releases, content; bilingual (Arabic \& English) often a plus.**Interpersonal / Networking**Ability to liaise with media, stakeholders; negotiate; build relationships.**Creativity \& Flexibility**Coming up with campaigns, adapting to changing priorities, problem\-solving.**Branding / Visual Identity Awareness**Understanding style guides; ensuring consistency of visual communication.**Digital Literacy**Using social media, digital tools, content management; basic graphic design or coordinating with design teams.**Organization \& Time Management**Planning events, meeting deadlines, multitasking.Desirable Additional Qualifications Depending on seniority or specific role: * Leadership / Managerial experience if applying as PR Manager or Head of PR. gulfuniversity.edu.bh * Experience in strategic communications planning. * Experience with both Arabic and English media. * Knowledge of market research, analytics. Working Conditions \& Type * Full\-time position. gulfuniversity.edu.bh\+2gulfuniversity.edu.bh\+2 * Administrative category. gulfuniversity.edu.bh\+1 Job Types: Full\-time, Contract