Core Responsibilities: * Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns * Tracking, reporting and analyzing website analytics, pay\-per\-click (PPC) initiatives and campaigns * Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies * Plan, develop and implement our SEO strategy * Work towards organic search optimization and ROI maximization * Regularly perform thorough keywords research * Identify key SEO KPIs * Monitor redirects, click rate, bounce rate, and other KPIs * Prepare and present reports regularly * Identify our buyer persona to better target identified audiences * Identify problems and deficiency and implement solutions in a timely manner * Suggest improvements for process and productivity optimization * Work with web developers and marketing teams to properly implement SEO best practices * Stay up to date with the latest SEO and digital marketing latest trends and best practices Qualifications: * Bachelor's degree in Marketing, Communications or related field * Proven years of experience in SEO and SEM * Strong understanding of SEO/SEM principles and practices * Excellent written and communication skills * Experience with Analytics and Reporting tools * Ability to work independently and as part of the team * Job Types: Full\-time, Permanent Experience: * SEO/SEM: 2 years (Preferred) Job Types: Full\-time, Permanent