




Summary: This role involves strategic portfolio management, market analysis, and stakeholder collaboration to maximize profitability and sales of a diverse spirits portfolio. Highlights: 1. Oversee and develop a diverse spirits portfolio across all channels in Bahrain. 2. Curate a market-leading selection of premium, mainstream, and emerging spirits. 3. Engage consumers through new product launches, tastings, and promotional events. The Spirits Category Manager is responsible for overseeing and developing the spirits portfolio across all channels (on-trade, offtrade, and retail) in Bahrain. The role aims to maximize profitability and sales by curating a diverse, innovative, and market-leading selection of spirits, including premium brands, mainstream favorites and emerging categories such as craft spirits and artisanal liquors. The manager will meet the commercial needs of trade customers while engaging consumers through new product launches, tastings, educational initiatives, and promotional events. The role involves strategic portfolio management, market analysis, and stakeholder collaboration to position GBI as the premier destination for curated spirits selections. The ideal candidate should possess strong commercial acumen, extensive knowledge of spirits and excellent engagement skills to educate staff and customers alike.


