Description
Summary:
Oversee and develop the spirits portfolio across all channels in Bahrain, maximizing profitability and sales through diverse selection, consumer engagement, and strategic portfolio management.
Highlights:
1. Maximize profitability and sales through diverse spirits selection
2. Engage consumers through new product launches and promotional events
3. Strategic portfolio management and market analysis
The Spirits Category Manager is responsible for overseeing and
developing the spirits portfolio across all channels (on-trade, offtrade,
and retail) in Bahrain. The role aims to maximize profitability
and sales by curating a diverse, innovative, and market-leading
selection of spirits, including premium brands, mainstream
favorites and emerging categories such as craft spirits and artisanal
liquors. The manager will meet the commercial needs of trade
customers while engaging consumers through new product
launches, tastings, educational initiatives, and promotional events.
The role involves strategic portfolio management, market analysis,
and stakeholder collaboration to position GBI as the premier
destination for curated spirits selections. The ideal candidate
should possess strong commercial acumen, extensive knowledge
of spirits and excellent engagement skills to educate staff and
customers alike.